Four overlapping bands of bespoke software development, each tuned to a different shape of problem.
Tailored applications, built to fit. I work in four overlapping bands of bespoke software development, each tuned to a different shape of problem. The lead band is bespoke applications, where the entire system is shaped to how your business runs. The other three (workflow automation, AI integration, and web and mobile development) often layer onto the same engagement, or stand on their own when the work calls for it.
A bespoke application is software shaped around how your organization actually works, not a template you bend yourself to fit. Off-the-shelf tools assume an average customer; a bespoke build assumes you. The difference shows up in the details: the fields you actually use, the workflow you actually follow, the report your board actually asks for.
Bespoke used to mean expensive, because the labor was. With modern tooling and AI in my workflow, the math changes. I can deliver custom software at prices that previously only bought an off-the-shelf platform, and finish in weeks where the old way took months. That shift is what lets small businesses, nonprofits, and solo operators commission work that used to be reserved for enterprise budgets.
A typical engagement starts with a conversation about what you are trying to build. From there I can build a prototype, or scope the smallest useful first version, ship it, and evolve it with you. No framework bloat, no team you have to manage, no platform lock-in. You end up owning the software outright.
Most bespoke builds land in the $5K–$15K bespoke build range, scope-dependent. Larger systems scope up from there; smaller tools scope down.
Most small teams lose hours a week to busywork that a computer should be doing for them. Copying a form submission into a CRM and then a billing tool. Stitching together a monthly report from three different dashboards. Re-keying an order from the storefront into the fulfillment app. The work is real, but the human time spent on it is the wrong kind of expensive.
Automation work hands the repetitive parts to software so your team gets back to the work that actually needs a person. I build these as small, observable pieces, not opaque magic, so you can see what ran, when, and what it did. When a step fails it tells you, in plain language, so a non-developer on your team can sort out what to do next.
Most automation projects land in the $1.5K–$8K range, scope-dependent. A single integration scopes down; a connected set of them scopes up.
AI is genuinely useful for the kinds of problems small teams have, and it is also wildly oversold. The honest version sits in between. A language model is excellent at summarizing, extracting, drafting, and triaging. It is not a decision-maker, and it is not a replacement for the person closest to the work.
My posture on AI integration is practical, not performative. I add it where it earns its keep, and I leave it out where a simpler approach is sturdier. The person on your team stays in the loop on anything that matters, with the AI doing the first-pass work that used to eat their afternoon.
AI is good. AI with a human is better.
Most AI integrations land in the $2.5K–$12K range for the build, scope-dependent. Model usage and API costs are billed separately, as a monthly pass-through.
A clean, fast, accessible site or app, hand-built without framework bloat. This is the baseline I work from for every engagement, even when the headline of the project is automation or AI or a bespoke application.
If you only need a small marketing site or a focused tool, this can be the whole scope. More often, it is the layer the rest sits on.
A site or app of this kind lands in the $1.5K–$10K range, scope-dependent. A small marketing site sits near the floor; a focused app scopes up.
Most engagements scope around a single bespoke build with a clear shape: a tool, a portal, a workflow, an internal app. The range below covers the typical span; larger systems scope up from there, smaller tools scope down.
$5K–$15K bespoke build range
Handing repetitive, multi-step busywork to software. A single integration scopes down; a connected set of them scopes up.
$1.5K–$8K
Practical AI built into your workflow where it earns its keep. Build cost below; model usage and API costs are billed separately.
$2.5K–$12K
A clean, fast site or focused app, hand-built. A small marketing site sits near the floor; a focused app scopes up.
$1.5K–$10K
Monthly retainer for ongoing changes, evolution, and new feature work after launch.
From $500 per month, scope-dependent.
I host what I build. Linux VPS, backups, monitoring, certificate renewal, security patches.
From $25 per month per site.
Cash up front is not the only way to pay for bespoke work. When the fit is right, I can structure an engagement around revenue share, payments over time, or other arrangements that match what the work is worth to you. See how I partner →
Book a call. I'll walk through what you're trying to build, and what it would take to get there.
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